Serafim Parente · operations & AI systems · everything here is live
Take your hands off. The work keeps running.
I run the operations systems inside a UK lead-gen company — and I build the AI that runs them.
Everything on this page is real — open it.
I run the operations systems inside a UK lead-gen company — and I build the AI that runs them.
What used to eat the team's week now runs itself: every sales call scored by AI, the weekly
ad loop on a 6am sweep, reporting that's a tab instead of an afternoon.Everything on this page is real — open it, or press autopilot and let the page demonstrate
itself.
Book a call← or let me give you the tour, in my own voice
Status all systems liveOps platform runs the whole company · built solo93 automations in productionCall QA every call scored · nobody listens to recordingsAd loop 6am sweep · a human approvesReporting an afternoon → a tab25+ production buildsAI CRM 9 screens · drivableVoice agent answers in secondsProspect pages one command eachStack React · Supabase · Node · Claude · Meta APIMode hands off
Was — a sprawl of tools & spreadsheets
One platform.
Runs the whole company — marketing, calls, bookings, billing, reporting · built solo
Was — Zapier + Sheets + n8n + GHL, rented
0
Owned automations in production — nothing breaks when a tab closes
Was — a human sampling recordings, at best
0%
Of sales calls scored by AI — coaching report the same day
Was — a morning per ad account, every week
~0%
Of the weekly ad loop off human hands — a human answers yes / no / amend
Every counted number has a receipt — click one to see the command and its output
“Serafim came in as a marketing consultant and ended up rebuilding
how the whole company runs. The platform he built is the business now — leads, calls,
bookings, billing all live in it — and the AI he's wired in does work we'd have hired for.
I just do the final sign-off.”
Brad — Director, BLC Promotions · the company these systems run inside
01 / Operations
A business that runs itself.
The flagship: Crew CRM — a client-management app where an AI crew does the work.
It's the real app, not a video — power it on and drive it, or let it demo itself.
The flagship: Crew CRM — a client-management app where an AI crew does the work:
answers missed calls in seconds, chases quotes, drafts review replies, posts the marketing,
reports the ROI. Nine screens, plus a coordinator you can talk to.
This is the real app, not a video — press play and drive it, or hit
▶ Watch the AI run it and it demos itself: a labeled, scripted tour typed into its
own AI coordinator — with real voices: you'll hear the owner ask and the crew answer back.
Or take the ⟐ guided tour — a spotlight walkthrough of
all eight departments, narrated by the crew themselves, each stop firing a real action: a
page published, a review reply posted, the map-pack re-ranked — and at the end it glides
straight into the demo, then hands you the keys. Below it: the production
platform it descends from — which runs the actual company — and the reporting that turned
spreadsheet afternoons into a tab.
crew-crm · AI-run client management
Live
Crew CRM — the AI does the admin
Nine screens: home command-center, pipeline kanban, unified inbox with 10-second AI
text-back, call log with AI summaries, quotes with live documents, tasks, calendar — every
department run by a named AI crew member, with an AI coordinator that executes what you ask.
Fully interactive9 screensAI coordinatorCommand busVanilla JS + AI backend
The system Crew CRM descends from: InstallrHub, the live operations platform behind a
UK renewable-energy lead-gen company. Marketplace, qualification workbench, call hub, sales CRM,
billing, analytics — it runs on real client data, so it tours by video instead of an iframe.
The whole company runs in it — leads, calls, bookings, billing, reporting · built solo (928 commits, 676 tests back it)
Nobody reviews recordings by hand anymore — every call scored by AI, coaching same-day
Qualification workbench: a ten-step lead → booking job, done on one screen
Dept / Reporting
Reporting & analysis
Was — hours in spreadsheets, per question
Live data→Unit economics→Model lab→Decision
A 14-tab analytics suite — unit economics, growth capacity, funnel, a UK placing map
The maths itself is unit-tested — 302 tests on the model libraries alone
Surfaced the margin and retention constraints that redirected the strategy
Questions that took an afternoon are now a tab
stack · React · Supabase · Recharts · Mapbox · live billing data
⏵Recording soon
Watch / 04
The model lab
Unit economics and growth capacity answered from live numbers.
The method — watch it happen
New lead inText-back in 10sQualify & scoreBook the surveyPrice the jobhumanUpdate the CRMChase the quoteClose the dealhumanWrite the reportSign it offhuman · QAthe other seven — absorbed, running
A ten-step job becomes three. A team of five becomes one — on QA.
02 / Marketing & Delivery
Demand and delivery, at machine pace.
Two marketing departments rebuilt around AI — creative at machine pace, ad management on a
6am sweep — and the sites the same factory ships.
Inside the B2B contract behind BLC Promotions / InstallrHub — a UK lead-gen operation
for renewable-energy installers — the marketing departments were rebuilt around AI: creative
at machine pace, ad management on a 6am sweep. The delivery side ships production websites
the same way. Deployed and running, not prompt demos.
Dept / 01
Creative production
Was — days to weeks per creative batch
Brief→AI production line→Variants in volume→Tested & tracked
Higgsfield + Seedance 2.0 + GPT Image mass-produce ad creative that used to take a designer days
Perceptual-hash matcher groups the same visual across ad IDs — caught re-uploads humans missed
A creative-testing board tracks every live test, backlog to verdict
Volume stopped being the constraint — judgement is the job now
Pitch creative, produced in each prospect's own brand for outreach — sample work, never presented as shipped client campaigns.
Websites, delivered
25+ builds, no two alike — a distinct production site per session, no two sharing a font,
palette or mood. The same pipeline has shipped real client sites. Below: six of them, every page,
drifting past — click any page to open it live (it pauses while you hover).
Sweep → recommendation → approve → applied to Meta, audit-logged.
⏵Recording soon
Watch / 06
GHL, wired in
How GoHighLevel plugs into the lead pipeline — sync, webhooks, automations.
03 / Sales
Assets and calls that close.
A voice agent that books in seconds, every call scored by AI, pitch pages personalised per
prospect — sendable links, not attachments.
The sales department, hands off: a voice agent that answers and books in seconds, every call
scored by AI, and decks and proposal pages personalised per prospect — sendable links, not
attachments. The decks advance on click — try them.
Dept / Telesales
Telesales & call QA
Was — a human listening to recordings, sampling at best
Call ends→AI scores it→Coaching report→Human on edge cases
A voice agent qualifies leads and books surveys against the real telesales SOP
Every call scored — lead /5 · SOP /100 · sales skill /100 — deterministic checks override the LLM so it can't grade generously
Same-day coaching report emailed; reps improve between shifts, not quarters
One Call Hub reviews every AI and human call — nobody listens to recordings anymore
A real call scored live — verdict, rubric, same-day coaching report.
⏵Recording soon
Watch / 05
Eva — voice-driven CRM
A demo CRM navigated entirely by voice — it even places a real call.
Dept / Personalisation
Personalisation at scale.
One command turns a cold prospect's name + website into a personalised pitch page.
Three trades — all live.
One command takes a cold prospect's name + website, extracts their brand — logo, colours,
real reviews — and builds them a personalised "here's your new website" pitch page.
These three came from that pipeline, for three different trades — each finished in its
own design language, re-toned to the prospect's brand. All live.
The pipeline
name + URL→brand extract→inject + build→sendable page
Not one website, one dashboard, one automation — the system that produces them
repeatably, wired into your business.
This portfolio was produced by the factory it describes.
Delivery — client sites
any site→CMS ingest→client edits safely→publish
Templates — one distinct design per session
reference→measured rebuild→library of 25+→adapt per client
Acquisition — cold prospect → wow asset
name + URL→brand extract→pitch page / deck→sendable link
Working together
Three ways to take your hands off.
Everything above was built and run as a B2B contractor — embedded like
a hire, without being one. Three ways to point the same arrangement at your operation:
Offer / 01
Fractional AI systems builder
For teams needing ongoing build capacity
1–3 days a week, embedded
Dashboards, CRM automation, AI workflow implementation
Weekly shipped outcomes — working software, not decks
I'm Serafim Parente. I solve operational problems, then turn each fix into a tool,
a workflow or an agent so it stays solved. Commercial thinking paired with hands-on
building — systems that make money or save time, with AI as the leverage, not the headline.
Beyond the code: training and managing the team, hiring interviews, SOP building, and the
roadmap — I run the operation the systems serve. What would have taken new hires, the AI
stack absorbed — and the humans moved up to QA and judgement.
Build
React · Vite · JavaScript
Supabase · Postgres
Node · REST & webhook APIs
Landing pages & funnels
Automate
CRM workflows & lead routing
AI agents & follow-up
Meta Marketing API · GHL
Voice AI call flows & call-QA scoring
Analyse
Unit economics & pricing
Business-model modelling
Reporting dashboards
Attribution to real bookings
Leverage
Claude & agentic workflows
Creative production — Higgsfield · Seedance · GPT Image
AI-native build pipelines
Take your hands off.
If your business runs on busywork someone has to remember to do, let's change
what "someone" means. Ten minutes, no pressure — bring your messiest workflow.
